Magnify
AI & Automation Practitioner · Level 4

Practical AI skills, brought into focus.

Magnify matches you with specialist providers delivering the AI & Automation Practitioner apprenticeship — built for any role in the business, not just the technical team.

Level 4 18 Months Remote Delivery No coding required

Approved apprenticeship standard · Matched to vetted specialist providers, not one shelf

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Wage premium for workers with AI skills — up from 57% the year before
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Growth in jobs requiring AI skills — about eight times faster than the wider jobs market
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Growth in the overall UK jobs market, for comparison
Why Now

The gap isn't adopting AI. It's using it well.

Used badly, AI creates rework, risk and confusion. Used well, it's a genuine edge. The difference is practical skill.

Every business is being told to “use AI”. Few have a structured way to turn that into people who actually do it — safely, consistently, and inside the tools they already pay for. That's what this apprenticeship closes.

It's a practical, hands-on programme focused on applying AI in real business settings — not technical coding, but using tools effectively to drive results. Practitioners learn to analyse existing processes, spot automation opportunities, and deploy low- and no-code AI solutions responsibly.

Who It's For

Any role, any department

Particularly suited to admin, operations, customer service, HR, finance, marketing, project support and team-leadership roles — no programming experience needed, just curiosity and a willingness to solve problems.

Duration & Delivery

18 months, fully remote

18 months including final external assessment(s), delivered remotely with around 20 days of virtual workshop delivery — so location and existing workload don't get in the way of upskilling.

Before

What a role can look like without AI

  • Repetitive manual tasks eating into the working day
  • Time-consuming admin that pulls focus from higher-value work
  • Inconsistent processes that vary from person to person
  • Slow turnaround on reports, requests and approvals
  • Useful data sitting unused across different systems
After

What a role can look like with it

  • Repetitive tasks automated, freeing up time for real work
  • Admin streamlined so people can focus on what matters
  • Consistent, reliable processes across the team
  • Faster turnaround on reports, requests and approvals
  • Data connected and put to work, not just stored
The Five Modules

How the programme builds AI capability, stage by stage.

1

Using AI Safely & Responsibly

Spotting where automation can help, while keeping it fair, compliant and low-risk.

2

Building the Right Mindset for AI

Bringing the team along with change, in a way that fits your culture and values.

3

Designing Automations That Work

Turning everyday business problems into simple, no-code AI solutions.

4

Making Sure It Actually Delivers

Testing what's been built and helping colleagues get comfortable using it.

5

Keeping the Improvements Going

Tracking the impact and building habits that make the gains stick long-term.

For Your People

What your team will gain

  • Use AI tools to automate repetitive tasks and workflows
  • Improve data handling, reporting and communication
  • Identify opportunities to streamline processes themselves
  • Apply AI safely and responsibly within the organisation
For Your Organisation

Benefits you'll see across the business

Reduced admin & manual workloadFree your team from repetitive tasks so they can focus on higher-value work.
Increased productivity & efficiencyStreamlined processes mean more output without more headcount.
Faster turnaround on internal processesQuicker reporting, quicker decisions, quicker results.
A workforce confident using AI, day to dayEmbedded, practical confidence your team carries into everyday operations.
What They'll Actually Use

Tools & technologies covered on programme.

AI Development

PythonGoogle Colab

Data Handling & Analysis

PythonExcelGoogle Sheets

Automation

Power AutomateZapierChatGPTCopilotGemini

AI Governance & Explainability

FairlearnAIF360SHAPLIME

Process Design & Workflow Mapping

Draw.ioMiroLucidchart

Project & Portfolio Management

TrelloGitHubGitLabGoogle DriveNotion

Testing & Evaluation

PytestUnittestRobot FrameworkSeleniumSweetviz

Documentation & Reporting

WordGoogle DocsPower BI

The exact toolkit varies slightly by provider and by the systems already in use at your organisation.

Certification & qualifications

Learners can also sit optional industry exams at the end of the programme:

AWS Certified AI Practitioner Microsoft AI-900 — Azure AI Fundamentals Microsoft PL-900 — Power Platform Fundamentals
How Magnify Fits In

We don't deliver off one shelf — we match you to the specialist.

EMPLOYER MAGNIFY SPECIALIST
01

Tell us about your team

Who you want to upskill, the tools they already use, and your timeline and funding route.

02

We match to a specialist

Matched against providers already delivering AI & Automation Practitioner well, checked on real delivery quality.

03

We handle the introduction

DAS account guidance, levy or non-levy routing, and a direct introduction — not a lead dropped into a shared inbox.

Get In Touch

Ready to get ahead of the game?

Not sure this is the right fit for your team? A five-minute conversation will tell you — no obligation. Let's talk about how this fits your team, your levy, and your growth plans.

*Subject to eligibility. Apprenticeships are typically funded via the Apprenticeship Levy (levy-paying employers) or government co-investment (non-levy employers) — exact funding position confirmed on enquiry.